This design concept for was designed for Truly Me Pets by American Girl brand. In this project, I aimed to create an engaging and interactive experience that would capture the attention of moms with daughters aged 6-9, while effectively driving demand for American Girl Me Pets plush toys.
Inspired by the nostalgic appeal of Tamagotchi, I developed a gamified mobile ad concept that combines the joy of virtual pet care with a seamless integration of purchasable pet accessories. The goal was to create an immersive experience that not only entertains but also showcases the range of American Girl Me Pets products.
Through the mobile ad, users are invited to embark on an exciting adventure of pet ownership. They can swipe through various pet accessories, simulating the needs of the plush pets, including feeding, grooming, and playtime. By satisfying these virtual pets' needs, users can witness the joy and satisfaction of nurturing and caring for their pets, creating a sense of ownership and responsibility.
What sets this concept apart is the seamless integration of purchasable accessories within the interactive experience. As users engage with the ad, they have the opportunity to explore the full range of accessories available for purchase, further enhancing the sense of immersion.
Inspired by the nostalgic appeal of Tamagotchi, I developed a gamified mobile ad concept that combines the joy of virtual pet care with a seamless integration of purchasable pet accessories. The goal was to create an immersive experience that not only entertains but also showcases the range of American Girl Me Pets products.
Through the mobile ad, users are invited to embark on an exciting adventure of pet ownership. They can swipe through various pet accessories, simulating the needs of the plush pets, including feeding, grooming, and playtime. By satisfying these virtual pets' needs, users can witness the joy and satisfaction of nurturing and caring for their pets, creating a sense of ownership and responsibility.
What sets this concept apart is the seamless integration of purchasable accessories within the interactive experience. As users engage with the ad, they have the opportunity to explore the full range of accessories available for purchase, further enhancing the sense of immersion.